“Founded in 2014, as an off-shoot of a nationwide retailer, Neue is an eyewear company with a fresh perspective. A collection that grew from a litmus test among friends to a loyal following of its own. Neue houses a limited collection of spectacles and sunglasses that synergize into your every day.”

With a strong offline presence, our goal was to build upon the company’s online sales by creating a cohesive brand story present throughout the website, social media, and additional marketing assets. Product photography aimed to push the boundaries between commercial and artistic, allowing us to explore graphic posters, stop motion animation, and typography.